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Ad - any information contained in print or
broadcast space that was purchased.
Advancer - A story about an event before
it happens.
Brief - a short news item, usually
without a byline.
CLO - CutLine Only
Column - An individual's
interpretation of an issue; usually runs with a photograph
of the author
and runs about 700 words.
Editorial - Editorial opinion of the paper;
usually on the left hand side of the editorial page.
Letter to the Editor - short (300 words) opinion
piece usually related to a newspaper report.
Off the record - Almost nothing is off
the record unless the source and the reporter have a relationship
and a specific understanding based on mutual trust.
On
background -Source will not be quoted,
the interview or exchange is meant to inform an issue.
It's not a good idea to say something on background that
you would not like your name attached to.
On the record - Every conversation and/or email
exchange with a reporter or editor is on the record and
can be used in print or on the air.
Op-Ed - The page opposite the editorial page,
where columns and editorial cartoons often run.
Press conference -
a gathering of reporters for the purpose of learning about
new and dramatic developments.
VO -
Voice Over
VOSOT - Voice Over Sound on
Tape
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